Getting Started
Help new users access and begin using the platform.
To log in as a user: Go to ummo.kantar.com/hai (we recommend using recent Chrome browser versions) Click the "Login" button. You are no...
Thu, 11 Jan, 2024 at 11:09 AM
Kantar provides three different levels of model maintenance types: “Model Reconfigurations” “Model Refits” “Model Updates” Model Reconfigurations ...
Mon, 23 Jun, 2025 at 8:21 AM
The Sub-Model Insights module enables users to explore detailed performance insights for specific sub-models, such as brand equity, behavioural interactions...
Tue, 15 Jul, 2025 at 9:15 AM
TABLE OF CONTENTS 1. Purpose of the Optimiser 2. The Optimisation Process Step 1 – Inputs Step 2 – The Optimisation Engine (Simplified) Step 3 – Outp...
Fri, 17 Apr, 2026 at 12:20 PM