2025
We are pleased to announce a major update to the Insights Platform, introducing new features and enhancements that improve clarity, efficiency, and accuracy...
Wed, 7 Jan, 2026 at 8:16 AM
Overview We are pleased to introduce a new feature designed to streamline the configuration process for optimisation models: Optimisation Constraint Templa...
Tue, 6 Jan, 2026 at 8:57 AM
What’s New? We’ve added a Selectable Results Period feature to the Insights Platform. This gives the user more control and clarity when reviewing optimis...
Tue, 6 Jan, 2026 at 9:18 AM
This latest release for the Insights platform introduces significant improvements to simulation flexibility, saved plan management, and reporting. This upda...
Mon, 17 Nov, 2025 at 12:55 PM
TABLE OF CONTENTS A. Long-term Models B. Unified Date Picker C. Uploading Excel Templates from Previous Sessions A. Long-term Models This release...
Wed, 24 Sep, 2025 at 1:16 PM
With this release, the Portfolio Model is now available on the Insights Platform, expanding beyond the traditional Sales Models that focus on media impact...
Wed, 22 Oct, 2025 at 12:32 PM
TABLE OF CONTENTS 1. Flexible Comparison Periods in Media Insights 2. Investment-Based Portfolio Optimisation with Product-Level Constraints 3. Unlocked...
Mon, 25 Aug, 2025 at 11:31 AM
TABLE OF CONTENTS A. Brand Insights Module 1. Global Controls and Page Structure 1.1 Page layout 1.2. Time Period Selector 1.3. Driver Filter (Media/B...
Wed, 30 Jul, 2025 at 12:42 PM
TABLE OF CONTENTS Front end features: 1. Enhanced Preset Options for Period Selection 2. Dropdown Control for Insight Breakdown Front end feature...
Tue, 10 Jun, 2025 at 10:06 AM
TABLE OF CONTENTS Improvements across platform Updated messages and text across the platform for better user guide and experience ROI values will be sho...
Thu, 20 Feb, 2025 at 7:46 AM