Sales Model

This user guide supports users by offering step-by-step instructions for sales models, enhancing onboarding and product understanding. It aids in troubleshooting common issues and streamlines training for new staff. The guide ensures a positive customer experience while equipping teams with essential knowledge for efficient onboarding, problem-solving, and operational readiness.

Setting up
The Insights Platform empowers you to view, interact with and analyse modelled data. It helps you make evidence-based investment decisions by enabling you ...
Wed, 23 Jul, 2025 at 9:09 AM
Media Insights
The Media Insights module in the Lift ROI platform allows users to drill into their marketing data with high granularity and flexibility. By adjusting filt...
Wed, 23 Jul, 2025 at 9:09 AM
Business Insights
While Media Insights focuses on paid media activities, Business Insights provides a holistic view- overall marketing performance, incorporating macroeconom...
Wed, 23 Jul, 2025 at 9:08 AM
Predictions - Optimisation
The Prediction Module is designed to help us forecast outcomes and optimise marketing investments. It allows us to simulate different marketing strategies ...
Wed, 23 Jul, 2025 at 9:10 AM
Predictions - Simulation
The Simulate feature enables “What-if” testing to predict the impact of adjusting media and non-media driver budgets for a selected time period. TABLE ...
Tue, 19 Aug, 2025 at 7:54 AM
Activities
The Activities section acts as a repository for all previously run simulations and optimisations. TABLE OF CONTENTS 1. Accessing the Activities Tab ...
Wed, 23 Jul, 2025 at 9:13 AM