Understanding the output
Help you understand KPIs, graphs, and system outputs.
The timeline looks like this, and is your main overview of past media investments and the performance of these: As a user, you are able to pick the...
Fri, 9 Feb, 2024 at 2:03 PM
Just below the timeline in the "Overview" menu, is a set of KPIs allowing you to understand your media performance in detail: The KPIs ar...
Thu, 30 Apr, 2020 at 8:51 AM
When running target based predictions, there is a tolerance variable in the model output which means, that there could be a slight deviation from your exact ...
Thu, 7 Jun, 2018 at 11:21 AM
When initiating an investment based activity prediction, and while adding media constraints, you may experience this error message after trying to save a co...
Thu, 7 Jun, 2018 at 2:33 PM
When drilling down into the KPIs below the timeline in the Overview page, you may experience that the reported media-generated effect differs slightly betwe...
Tue, 16 Jan, 2024 at 4:11 PM
Kantar's proprietary AI framework "HamiltonAI" has been trained to build models on ‘consumer response’, first and foremost, because it will al...
Thu, 11 Jan, 2024 at 11:09 AM
Some of the explanatory variables in a model uses a reference level when evaluating the effect driven by these variables. The reference level is needed when...
Tue, 16 Feb, 2021 at 4:16 PM
The "ROI TO TARGET" performance indicator gives the user a quick view of the overall performance of the activity, comparing the results of to t...
Thu, 8 Feb, 2024 at 9:34 AM
TABLE OF CONTENTS 1. Overview 2. Understanding the terms involved 3. Why Would Results Be Different? A. Forecasted Inputs in Simulations B. Padding a...
Wed, 4 Jun, 2025 at 8:45 AM
What is a Media Effect? The media effect refers to the total impact that a media investment or marketing activity has on both brand equity and sales. This ...
Wed, 4 Jun, 2025 at 8:43 AM