Concepts & Definitions
Helps you understand platform-specific or technical terminology.
In our platform (and indeed in our AI framework), we distinguish between "Objectives" and "KPIs". Please see the definition and use of e...
Thu, 8 Feb, 2024 at 9:37 AM
"Base" and "Season" are two of the sales drivers, that contribute to your total sales (not just media generated sales), that are quantif...
Sat, 1 Oct, 2022 at 4:22 PM
In media terms, the To-Net Factor is a measure of how much ad exposure you're getting for your spend. We can also call it as media reach efficiency. It...
Wed, 4 Jun, 2025 at 8:30 AM