Concepts & Support

Find here answers to whys and whats

How to use the support form inside the platform?
We provide a support form directly in our user interface, for you to make any kind of inquiry, be it a question, reporting a bug, suggesting a feature / fun...
Thu, 7 Jun, 2018 at 12:10 PM
What is To-Net Factor?
In media terms, the To-Net Factor is a measure of how much ad exposure you're getting for your spend. We can also call it as media reach efficiency. It...
Wed, 4 Jun, 2025 at 8:30 AM
What is the difference between observed and consolidated media effects?
What is a Media Effect? The media effect refers to the total impact that a media investment or marketing activity has on both brand equity and sales. This ...
Mon, 11 Aug, 2025 at 12:52 PM
What is the Difference Between Optimiser and Simulator in the Prediction Module?
TABLE OF CONTENTS Overview Why This Matters? Detailed Comparison When to Use Optimiser? When to Use Simulator? Best Practices Summary Overview ...
Tue, 9 Sep, 2025 at 8:54 AM