Concepts & Support
Find here answers to whys and whats
We provide a support form directly in our user interface, for you to make any kind of inquiry, be it a question, reporting a bug, suggesting a feature / fun...
Thu, 7 Jun, 2018 at 12:10 PM
In media terms, the To-Net Factor is a measure of how much ad exposure you're getting for your spend. We can also call it as media reach efficiency. It...
Wed, 4 Jun, 2025 at 8:30 AM
What is a Media Effect? The media effect refers to the total impact that a media investment or marketing activity has on both brand equity and sales. This ...
Mon, 11 Aug, 2025 at 12:52 PM
TABLE OF CONTENTS Overview Why This Matters? Detailed Comparison When to Use Optimiser? When to Use Simulator? Best Practices Summary Overview ...
Tue, 9 Sep, 2025 at 8:54 AM