Portfolio Longterm Model
This user guide supports users by offering step-by-step instructions for portfolio longterm models, enhancing onboarding and product understanding. It aids in troubleshooting common issues and streamlines training for new staff. This ensures a positive customer experience while equipping teams with essential knowledge for efficient onboarding, problem-solving, and operational readiness.
The Dashboard Controls in the Portfolio Long-Term Model allow users to customise the view across Media Insights and Business Insights by selecting product l...
Tue, 3 Mar, 2026 at 5:16 PM
The Media Insights module in the Portfolio Long-Term Model allows users to explore how media investments influence product performance across both short- an...
Tue, 3 Mar, 2026 at 5:16 PM
The Portfolio Long-Term Model introduces enhanced options for breaking down and viewing media impact. Users can analyse effect types by investment source, p...
Tue, 3 Mar, 2026 at 5:17 PM
The Business Insights module complements the Media Insights module by offering a holistic view of all drivers influencing product performance, not limited ...
Tue, 3 Mar, 2026 at 5:18 PM
The Sub-Model Insights module enables users to explore detailed performance insights for specific sub-models, such as brand equity, behavioural interactions...
Tue, 3 Mar, 2026 at 5:11 PM
The Optimisation functionality in Portfolio Long‑Term (PLT) Models enables you to identify the most efficient way to allocate marketing investment across a...
Thu, 5 Mar, 2026 at 7:18 AM
The Simulate feature in the Portfolio Long term Model enables "What-if" testing to estimate the impact of media and non-media investment changes a...
Wed, 4 Mar, 2026 at 12:49 AM
The Activities section acts as a repository for all previously run optimisations. TABLE OF CONTENTS 1. Accessing the Activities Tab 2. Viewing Saved...
Wed, 4 Mar, 2026 at 12:51 AM
TABLE OF CONTENTS 1. Introduction 2. Feature Overview 3. FAQs 1. What is the Portfolio Long-Term Model and how is it different from the regular Portfo...
Thu, 26 Feb, 2026 at 8:48 AM