2026
Release notes for new features and functions released in 2026 for the Kantar HamiltonAI products.
TABLE OF CONTENTS 1.1 Overview 1.2 What it is 1.3 What it does 1.4 What has changed in this release 1.5 How to use it — step-by-step 1.6 When an opti...
Tue, 18 Aug, 2026 at 1:02 PM
This release introduces a new Sub-Model Analysis view within Simulator outputs, enabling users to better understand the drivers behind changes in brand an...
Thu, 6 Aug, 2026 at 7:25 AM
This release introduces enhancements to the Simulator and Long-Term Optimiser focused on improving interpretability, control, and flexibility for planning ...
Thu, 6 Aug, 2026 at 7:26 AM
Overview This release improves the accuracy, clarity, and consistency of Insights and Prediction outputs, with a focus on long‑term models, simulation usab...
Mon, 11 May, 2026 at 7:49 AM
TABLE OF CONTENTS 1. Overview 2. Historical Carryover Option in Simulator Baseline 1. Overview This release introduces enhancements to the Simu...
Mon, 11 May, 2026 at 7:46 AM
TABLE OF CONTENTS 1. Overview 2. Multi‑select Media Effect View for Portfolio Long‑Term Models 3. Multi‑select Effect Selection in Long‑Term Models 4....
Wed, 1 Apr, 2026 at 9:15 AM
TABLE OF CONTENTS Overview 1. Sub‑Model Insights Page for Non‑Paid Sub‑Models A. How to use Sub-Model Insights? 1. Global Controls and Page Structure ...
Fri, 6 Mar, 2026 at 7:12 AM
We are pleased to announce a new update to the Insights Platform, delivering improvements across Prediction, Simulation, Optimisation, Media Insights (MI), ...
Wed, 1 Apr, 2026 at 9:06 AM
This release focuses on making optimisation and simulation faster, simpler, and more reliable. It introduces admin‑level profit margin control for long‑term...
Wed, 14 Jan, 2026 at 10:32 AM