2026

Release notes for new features and functions released in 2026 for the Kantar HamiltonAI products.

HamiltonAI - Release Notes August - Week 33
TABLE OF CONTENTS 1.1 Overview 1.2 What it is 1.3 What it does 1.4 What has changed in this release 1.5 How to use it — step-by-step 1.6 When an opti...
Tue, 18 Aug, 2026 at 1:02 PM
HamiltonAI - Release Notes July - Week 28
This release introduces a new Sub-Model Analysis view within Simulator outputs, enabling users to better understand the drivers behind changes in brand an...
Thu, 6 Aug, 2026 at 7:25 AM
HamiltonAI - Release Notes June - Week 25
This release introduces enhancements to the Simulator and Long-Term Optimiser focused on improving interpretability, control, and flexibility for planning ...
Thu, 6 Aug, 2026 at 7:26 AM
HamiltonAI - Release Notes May - Week 19
Overview This release improves the accuracy, clarity, and consistency of Insights and Prediction outputs, with a focus on long‑term models, simulation usab...
Mon, 11 May, 2026 at 7:49 AM
HamiltonAI - Release Notes April - Week 16
TABLE OF CONTENTS 1. Overview 2. Historical Carryover Option in Simulator Baseline 1. Overview This release introduces enhancements to the Simu...
Mon, 11 May, 2026 at 7:46 AM
HamiltonAI - Release Notes April - Week 14
TABLE OF CONTENTS 1. Overview 2. Multi‑select Media Effect View for Portfolio Long‑Term Models 3. Multi‑select Effect Selection in Long‑Term Models 4....
Wed, 1 Apr, 2026 at 9:15 AM
HamiltonAI - Release Notes March - Week 10
TABLE OF CONTENTS Overview 1. Sub‑Model Insights Page for Non‑Paid Sub‑Models A. How to use Sub-Model Insights? 1. Global Controls and Page Structure ...
Fri, 6 Mar, 2026 at 7:12 AM
HamiltonAI - Release Notes February - Week 7
We are pleased to announce a new update to the Insights Platform, delivering improvements across Prediction, Simulation, Optimisation, Media Insights (MI), ...
Wed, 1 Apr, 2026 at 9:06 AM
HamiltonAI - Release Notes January - Week 03
This release focuses on making optimisation and simulation faster, simpler, and more reliable. It introduces admin‑level profit margin control for long‑term...
Wed, 14 Jan, 2026 at 10:32 AM