The platform consists of four main work areas, as seen from the top menu. Those being Media Insights*, Business Insights*, Predictions and Activities:

  • "Media Insights" provides the overview of current and past media investments and performance as well as individual activated campaigns/activities.

  • "Business Insights" provides an overview of all the variables impacting the main objective of the model, drilled down to each individual variable grouping, called Business Groupings.

  • "Predictions" constitute the area where prediction results are being displayed when ready, wherefrom you can continue and/or save investment plans

  • "Activities" constitutes a full list of all activities/campaigns, for which an investment plan has been saved. From here you can access and activate investment plans.

* Depending on the type of model you have access to, you will see either Media Insights or Media Insights+, and Business Insights or Business Insights+.


Media Insights


Media Insights+


Description


  1. Model selector: allowing the user to pick between all the models they may have access to.
  2. Date/campaign selector: timeline navigation where you can select Today (default view), This Quarter, This Year, a custom period or a specific campaign. 
    1. Note: when selecting an activity, you are taken to the Activity View meaning, the timeline zooms to exactly the period of the activity, allowing you to evaluate the specific activity. Now figures in KPI drill downs change from just showing actual data to showing both recommended/predicted and actual for activity evaluation purposes.
  3. Timeline media variable filter: allows you to filter daily generated effects and media investments, for a specific media variable. 
    1. Note: KPIs below the timeline will also be filtered to reflect the selected channel and KPI drill-downs will change to the publishers of the selected channel

  4. Granularity selector: allowing the user to define the granularity of the data shown in the timeline.

  5. Timeline value selector: allowing the user to define which values to be shown in the two timeline visuals.

  6. Timeline: a calendar view of all past media activities and planned future activities.

    1. The area chart shows the total daily media generated effect. 
      1. Note: the media-generated effect shown in this graph, is what we call "aggregated", as opposed to what we call "observed". Aggregated means, that we sum all of the effects on the day of the investment and of all the following days' decay effect, and display the total sum on the day of the investment. This is done for simple evaluation purposes. 
    2. The column chart shows the total daily media investment, executed on each day.
    3. Both media generated effect and total media investment is shown per day, as you mouse-over each day

  7. Timeline KPI summaries: below the timeline graphs you will find various KPIs showing summarized metrics for the selected period. The KPIs are:

    1. Media investment: the total media investment executed in the period selected.
    2. Media generated sales: the total sales generated by media for the period selected. Note: just below the no. of generated sales, is an indication of how big a share of total sales, this figure represents, meaning the media contribution to total sales)
    3. Media generated profit: the profit generated from the media generated sales for the selected period (no. of media generated sales times the profit per sale used in the model)
    4. Cost per action: the average media investment per generated sale over the period selected (total media investment divided by no. media generated sales).


Specific elements

  1. Effect selector: allowing the user to pick which type of effect should be shown on the page, related to direct, indirect and combined effects.
  2. Prediction button: when clicked a overlay will be shown, allowing the user to perform inputs for a prediction.