Blackwood Seven Support

Getting Started 3

• Logging in to the Kantar UMMO AI Platform
• Video: Understanding how HamiltonAI (BW7 model framework) works
• How does my model get updated with new data? What if I want to change my model?

Media Insights 0

Business Insights 0

Predictions: Optimisation 3

• Why am I seeing blank results or N/A in optimization output?
• How to use Constraint Management in the Insights Platform?
• Why are minimum spend constraints sometimes ignored for publishers with only one UID?

Predictions: Simulation 4

• Why is my Simulation Baseline different from Business Insights?
• How to Find and Use Simulator Excel Upload Templates?
• How Simulations Work?
• How to Load Optimiser Results Directly into Simulator?

Activities Module 0

Admin Panel 1

• How can you customise key settings for Portfolio Long-Term Models using the Admin Panel?

Concepts & Support 4

• How to use the support form inside the platform?
• What is To-Net Factor?
• What is the difference between observed and consolidated media effects?
• What is the Difference Between Optimiser and Simulator in the Prediction Module?

Sales Model 6

• Setting up
• Media Insights
• Business Insights
• Predictions - Optimisation
• Predictions - Simulation

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Portfolio Model 9

• Dashboard Controls
• Media Insights
• Exploring Product Line and Media Effects
• Business Insights
• Predictions - Optimisation

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Portfolio Longterm Model 5

• Dashboard Controls
• Media Insights
• Exploring Media Effects, Impact Toggle and Attribution Views
• Business Insights
• FAQs

Longterm Model 5

• Media Insights
• Business Insights
• Dashboard Controls
• Predictions - Optimisation
• Predictions - Simulations

2026 2

• HamiltonAI - Release Notes February - Week 7
• HamiltonAI - Release Notes January - Week 03

2025 11

• HamiltonAI - Release Notes December - Week 49
• HamiltonAI - Release Notes December - Week 51 (P)
• HamiltonAI - Release Notes December - Week 51
• HamiltonAI - Release Notes November - Week 47
• HamiltonAI - Release Notes September - Week 39

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2024 8

• HamiltonAI - Release Notes November 2024 - Week 48
• HamiltonAI - Release Notes November 2024 - Week 46
• HamiltonAI - Release Notes October 2024 - Week 43
• HamiltonAI - Release Notes October 2024 - Week 41
• HamiltonAI - Release Notes August 2024 - Week 35

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