Blackwood Seven Support

Platform Functionality 11

• Can I compare two different periods in the timeline?
• How to course-correct for achieving company sales targets, when things don't go as expected?
• How do I move a plan between activities?
• How can I add or delete an activity?
• Introduction to using the "Media Insights" area

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Getting Started 7

• Logging in to the Kantar UMMO AI Platform
• Video: Understanding how HamiltonAI (BW7 model framework) works
• How to log in to the Kantar UMMO AI Platform?
• How to set media sales target, for target based prediction?
• Can I log out or close the browser without losing a running prediction?

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Understanding the output 11

• How to interpret the timeline graphs?
• How to understand the KPI metrics below the timeline?
• Why does the target prediction result deviate from my target input?
• What does "Not compatible with previous inputs or available publisher inventory" mean?
• Why does the reported media effect differ in the media decomposition vs. the business insights decomposition?

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Account & Settings 3

• How to navigate the activity timeline?
• Why can't I delete a saved prediction?
• Can I run multiple predictions at the same time?

Concepts & Definitions 4

• What is an "objective" and what is a "KPI" in the Platform?
• What is "Base" and "Season" (in Total Sales)?
• What is To-Net Factor?
• What is the Difference Between Optimiser and Simulator in the Prediction Module?

Data & Modeling 3

• Can I delete an activated campaign from the timeline?
• Can my model get updated if there is missing data?
• How does my model get updated with new data? What if I want to change my model?

Product & UI Changes 1

• New Design and Layout for Media and Business Insights Pages

Troubleshooting & Support 2

• How to use the support form inside the platform?
• Why am I seeing blank results or N/A in optimization output?