Blackwood Seven Support

Getting Started 3

• Logging in to the Kantar UMMO AI Platform
• Video: Understanding how HamiltonAI (BW7 model framework) works
• How does my model get updated with new data? What if I want to change my model?

Predictions: Optimisation 3

• Why am I seeing blank results or N/A in optimization output?
• How to use Constraint Management in the Insights Platform?
• Why are minimum spend constraints sometimes ignored for publishers with only one UID?

Predictions: Simulation 4

• Why is my Simulation Baseline different from Business Insights?
• How to Find and Use Simulator Excel Upload Templates?
• How Simulations Work?
• How to Load Optimiser Results Directly into Simulator?

Admin Panel 1

• How can you customise key settings for Portfolio Long-Term Models using the Admin Panel?

Concepts & Support 4

• How to use the support form inside the platform?
• What is To-Net Factor?
• What is the difference between observed and consolidated media effects?
• What is the Difference Between Optimiser and Simulator in the Prediction Module?