The timeline looks like this, and is your main overview of past media investments and the performance of these:
As a user, you are able to pick the data to be represented on the graphs, by selecting this information from the dropdown elements.
Note: the presented media-generated effect is what we call the "aggregated effect", meaning that we sum all of the effects on the day of the investment and of all the following days' decay effect, and display the total sum on the day of the investment. This is done for simple evaluation purposes. What happens in real life, is what we call "observed effect" which is the effects "as they happen", meaning that some effects take effect on the day of the investment. Then there are diminishing decay effects in the following days, after the media investment.
If you mouse over each day of the timeline graphs, you can see both the total media investment and generated objective units for that day: