The "ROI TO TARGET" performance indicator gives the user a quick view of the overall performance of the activity, comparing the results of to those of the Optimisation.
Performance Overview:
- Poor Performance: The actual effect lags significantly behind the investment, with the performance ratio being less than -15%.
- Mediocre Performance: The campaign's effect is slightly below the investment, with a performance ratio between -15% and -5%.
- Good Performance: The campaign is performing as expected, with a balanced effect relative to investment, showing a performance ratio between -5% and +15%.
- Excellent Performance: The effect substantially exceeds the investment, with the performance ratio exceeding +15%.
Note: Performance ratio is calculated by comparing the actual effect against the planned effect, adjusted for the actual vs. recommended investment.